Programmatic SEO and Automation

Programmatic SEO is a powerful tool for businesses managing large, complex websites. An experienced programmatic SEO consultant can guide your business in harnessing the power of machine learning to automate repetitive tasks and uncover data-driven insights, significantly enhancing efficiency and search engine performance.

What Sites Can Benefit from Programmatic SEO?

Businesses looking to scale their organic visibility and who are able to implement a 'product-led SEO' strategy can significantly benefit from programmatic SEO. By aligning SEO with product development and focusing on creating valuable content that addresses user needs, businesses can build a sustainable growth engine. Programmatic SEO accelerates this process by automating repetitive tasks and providing data-driven insights to optimize content and user experience. The product-led SEO approach shifts the focus from keyword-driven content to user-centric product development, ultimately driving higher quality traffic and increased revenue.

Large-scale websites with hundreds or thousands of pages are ideal candidates for programmatic SEO. While generative AI makes content creation more accessible than ever, ensuring optimal SEO requires meticulous attention to detail. Internal linking, a cornerstone of SEO, can be particularly challenging to manage at scale. Programmatic SEO automates this process, optimising internal link structures and enhancing content discoverability through techniques like content clustering, semantic SEO, and vector embeddings.

International websites can benefit immensely from programmatic SEO. Automating keyword research, translation, and on-page optimisation across multiple languages is time-consuming and error-prone. By leveraging generative AI, machine translation, and automation, businesses can efficiently create and optimise localised content, improving search visibility in target markets.

E-commerce websites, especially those with extensive product catalogs, can leverage programmatic SEO to enhance product discoverability. Machine learning algorithms can analyse product attributes and customer behaviour to identify related products and automatically generate relevant content, improving search engine rankings and driving sales.

What to Look for in a Programmatic SEO Consultant

To successfully implement a programmatic SEO strategy, partnering with the right consultant is crucial. Consider the following qualities when selecting an expert:

• Technical SEO Expertise: A deep understanding of technical SEO is essential for building the foundation of a successful programmatic SEO strategy. Look for a consultant with experience in large-scale website architecture and a deep understanding of Google’s search algorithms.
• Communication Skills: Effective collaboration is vital for successful programmatic SEO projects. Your consultant should be adept at communicating technical concepts to non-technical stakeholders, such as project or product managers, UX designers, and engineers. Strong interpersonal skills are essential for building productive relationships and driving project success.
• Large-Site Experience: A proven track record of working with large-scale websites is essential. Your consultant should understand the unique challenges and opportunities associated with managing vast amounts of content and data.
• Machine Learning Expertise: A solid grasp of machine learning principles is crucial for leveraging the full potential of programmatic SEO. Look for a consultant with experience in applying machine learning models to SEO challenges.
• Coding Proficiency: Strong coding skills, particularly in Python, are highly beneficial for building and testing proof-of-concept implementations. A consultant with coding experience can accelerate the development and iteration of programmatic SEO solutions.

My Programmatic SEO Expertise

Leading Cross-Functional Teams: My experience extends beyond technical expertise. At Canva, I led a large cross-functional team of ML engineers, data scientists, back-end developers, and front-end developers to implement a groundbreaking automated internal linking solution across their entire English website. This project required exceptional communication and collaboration skills to ensure seamless integration of technical components and a successful outcome.

Building Custom Solutions: I don't just utilise existing tools; I create them. For Carepatron.com, I built a unique tool leveraging natural language processing to identify and prioritise the most relevant keyword opportunities within huge volumes of Search Console data (they receive hundreds of thousands of impressions each month!). This custom solution significantly streamlined their keyword research process, allowing them to focus on high-impact opportunities.

Technical Proficiency: My technical skillset goes beyond theory. I'm proficient in Python for SEO tasks and have a proven track record of automating workflows. I've built integrations that connect platforms like ChatGPT, Google Sheets, Google Search Console, machine translation tools and many more, creating a more efficient and scalable approach to SEO.

Check out my article about using ChatGPT to write long-form SEO content